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STRONG BRANDS – How Brand Strategy and Brand - Estudo Geral

Branding dissertation

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STRONG BRANDS – How Brand Strategy and Brand - Estudo Geral

On the Life of dissertation, Augustus: Cassius Dio. The Roman History is a huge and famed work concerning the development of the Roman empire from the early republic to his own day in the post Antoine world. It is history’s main source of Environmental, information on many central issues in Roman politics and intellectual history. It is divided, according to Dio, into the familiar divisions of Roman history that remain today. The period of the Republic, where all political and social power rested with the senate and the population at dissertation large, then the takeover of Augustus, leading to the death of the Stoic emperor Marcus, then, lastly his own day. Hence, the order of the work is clear, and remains the standard ordering of problem, Roman history today. The work is not pleasant reading since he has the tendency to merely recite events. He appears at the opposite of Herodotus in this respect.

Dry facts and dates, while meticulously put together, make for branding dissertation, very tedious reading. Nevertheless, one has the worst of essay, both worlds when, usually out of nowhere, he uses what Philip Cary calls “rhetorical commonplaces” (“Introduction” xiv), where the really useful details of warfare are left out in order that the typical and branding dissertation cliche Roman rhetorical devices can be dusted off. Need essay sample on tyras essay On the Life of Augustus: Cassius Dio ? We will write a custom essay sample specifically for you for only $12.90/page. What needs to be noted early on is that Dio was a senator. He is from a senatorial family from Greece, and he himself held that office. He was a historian and a lifelong civil servant. Hence, there are two biases from branding dissertation, his state: a Greek background and, importantly, a class status of high patrician, or a Senator, that one might expect to tyras essay lead him into anti-empire descriptions, since the empire was built on the increasing irrelevance of the Senate. Octavian, soon to be Augustus, became the adopted son of the wildly popular Julius Caesar. In the literature, he is referred to as Caesar, Octavian, and, when taking power, Augustus.

This can be confusing to the reader. He very quickly sought to take action to branding claim the essays throne. His only threat was Antony, one who made himself unpopular with the branding population because he did not take action against Volunteering, Julius’ assassins (Dio 45: 417). Dio makes the claim that, fairly early on, Julius adopted the young Augustus and branding dissertation began training him as a successor (Dio 45: 419). Antony moved equally as quick, attempting to buy off the army with grants of land. It was clear that, no matter the public face of Environmental, events, Antony and Octavian were enemies. Only one man could run the empire over the long term.

He approached the army clumsily, and apparently, did not bribe them enough (45: 431). Most soon tool Caesar’s side against dissertation, Antony. Brutus, the murderer of Julius, was governor of barack obama essays, Gaul. He did not trust Antony, and hence, Antony’s pleas to him went unheeded. Ultimately, it was the speech of the famed lawyer Cicero that turned many more against Antony (46: ch. 5). Nevertheless, Antony still had powerful supporters. Antony’s plan was to make certain the most powerful African provinces were under his control. Brutus in Gaul, however, was backed by dissertation, the Senate. The Senate will be shown to be extremely fickle, oppositionist one minute, slavish the next.

This becomes one of Dio’s most harsh condemnations of his own class. The wording of tyras essay, Dio’s attacks speaks of a highly emotional appeal. He views his own Senatorial class back then as corrupt and, worse, vacillating. He sees no patriotism, no love of dissertation, country, but mere self-serving activities. Antony, Caesar and Lepidus (the triumvirate) entered Rome and Environmental science began to destroy elements of the population that might be hostile to them. Dissertation. They sought to appear friendly, but everything about them was aimed at enmity.

The murders were of the wealthy, the powerful, those who might turn on problem in kindergarten them in the future, though Dio makes it clear that Antony was the chief leader of the murder bands, since he was less powerful (47: 129). Branding Dissertation. This was aimed at decimating the of essay senatorial class so as to smooth their way to power. Dio mentions the military leader Sulla and dissertation his own decimation of Volunteering, this class acting as a precedent for their actions. Roman politics can be reduced to battles between the senatorial class and branding dissertation the emperor, supported by the army. Dio does not attempt to downplay the violence, but, as the description goes on in kindergarten in Book 47, he makes it clear that Octavian was not really a part of the violence. Branding. It is possible that this was an afterthought on Dio’s part, making certain that Octavian remains innocent, though this is refund karinsky not clear at the beginning of the description. Caesar saved as many as possible during the massacre, as Dio is attempting to save his reputation–or so it seems. Antony was to gain power by any means necessary, this Dio makes clear. So while Octavian has the right of succession as being Julius’ adopted son, Antony is then depicted as conniving to branding dissertation gain power illegally, or at least, immorally. Of Essay. The Senate had declared him an outlaw, and Antony had created an Gaulish army that he thought might win him the Roman power. Nevertheless the destruction of so many wealthy patrons meant that the new rulers, Octavian and Antony in particular, could control the body in the future, replacing dead members with new ones loyal to them.

This is always the upshot of the attacks on the Senate, whether physical or legislative, making the oligarchy subservient to the emperor’s (and the army’s) plans. Much of the property confiscated went to allies, and especially, the army. This is yet another recurring theme: paying off the branding army with lands from conquered peoples is central to effective political rule in Rome. Dio is honest about the implications of this all-important policy. They also outdid each other in magnifying Julius Caesar, hoping by this method to gain the trust of the frightened populous. Antony and Caesar went out on campaign, as emperors should do, while the consul Lepidus, the third in the triumvirate, remained in the city. This latter was basically a nonentity, but was effective in the short run as administering the long neglected city of essays, Rome. The senate was suspicious of Caesar, since he was growing in popularity. Brutus of Gaul, himself popular in the Greek provinces, sought an alliance with the Senate (47: 163). After the campaign, both Caesar and branding dissertation Antony sought to placate their men by grants of land. Refund Essay. Only the consul was nervous, and he was soon to branding be dispatched.

Brutus and Sextus of Sicily, sensing the divisions in the executive, sought to tyras essay create their own alliances so as to take power. This will be dealt with later. Socially, Dio is a Senator, that means that one might expect him to support the political claims of his class, which were, in general, control over the Roman emperor and a stronger stress on oligarchy. In Dio’s case that is not true: he holds to the dignity of the emperor as something truly Roman, he stresses strength and patriotism over the weakness that his own class might be expected to support. His hostility to Cicero is legendary, and yet, Cicero is the hero of the Senate and the republican cause in general. It was the empire, rather than a class or office, that Dio seems to support more than anything else, and, since he is going against his class much of the branding dissertation time, it might be said that this magnifies his reliability as a historian.

The notion of the empire being in a constant dialectical motion with regard to the senate is also of Dio’s devising, a schema that most historians use today in dealing with all things Roman. As for his writing style, it is refund essay rather dry and descriptive, but his meaning is clear. In his dealings with the killing of Brutus (48: pg. 221), he believes it the will of heaven that such a thing happened, since Brutus himself was a murderer. The army is shown as basically fickle, demanding money and land above everything else, remaining apolitical so long as the bribes come through on time. In Augustus’ case, the army was a problem in the early years of the diumvirate with Antony, since the Senate backed Caesar rather than Antony, rightly viewing the branding future Augustus as being less bloodthirsty that his rival, now taking over Africa, a place that Antony will soon make his base, and the food source of the empire itself. The story Dio tells between Octavian and Antony is occasionally difficult to tyras essay follow.

Antony, at first dismissive of Octavian as a younger man, was forced, given his rival’s behavior at branding dissertation Rome, to make peace with him. They both had substantial power bases, both had some claim to power, and the senate, realizing this, reversed their earlier decree against Antony. There was substantial moves to create pease between the two warriors so as to save the tyras essay city any future bloodshed. Nevertheless, Octavian needed to dissertation continually placate the army, the “bad guy” in Dio’s narrative, and in order to do this there must be an eviction of barack obama essays, many Italians to make way for the land allotments for 10,000 former soldiers. Antony made some use of this to attempt to turn the population from Octavian. Nevertheless, Octavian remains in Rome while Antony moved against the ever threatening Parthian empire in the east.

Soon, Octavian will destroy yet another rival in Sextus, a rival who had dominated the wealthy island of Sicily,, after losing several naval engagements. When Octavian was master of the west, it was no just Antony and Octavian, the Sextan threat was gone. (49: 15) The defeat of dissertation, Sextus led to the Senate considering Octavian to be the Volunteering war leader par excellence. Generally, it was clear that Sextus was considered an outlaw, as Antony once was, and his defeat was generally considered popular by the Roman population. Sextus was using the powerful and strategic island of Sicily in order to dissertation control Rome thourgh the manipulation of grain supplies coming from Egypt. In fact, this method of control led Augustus to late begin building the port cities of southern Italy, such as Ostia, so as to bypass Sicily. At the same time Antony was losing against the Parthians and their sometime enemy the Armenians (49: 19). While this was happening, Octavian took over the government of Rome, using his talented ally Aggripa as local satrap, providing necessary services to the Roman state, incuding the all-powerful city of Rome itself. Antony began creating an “eastern empire” for himself–and is now married to Cleopatra–still, it should be noted, while married to Octavian’s sister, something that caused some problems with the tyras essay always self-righteous Senate. Antony even went so far as to create his own “anti-senate” in Egypt, while at branding the same time his rival had formally denounced him to the actual Roman Senate in the city itself. Antony’s followers, knowing of the violence his rival could do, fled eastward.

The Roman world was apparently split in two. It could not have been a popular move to create an anti-empire in Volunteering the east with a “foreign” queen given august titles and branding dissertation power beyond her abilities. (50: ch 3) Dio’s writing style emerges from dry description, and, seemingly animated by Environmental, the idea of a split Roman world, begins to dissertation write more as a novelist than a historian. This is a change for the better. Naval warfare won the day for Volunteering, Octavian. While massive forces were arrayed in Greece, the battle of branding dissertation, Acitum led to an victory for Octavian’s forces, since the fleet of Antony, not inconsiderable, was trapped, and their attempt to move outward was defeated by Octavian. Antony’s forces on land, seeing the problem defeat of their boss’ naval forces, defected to that of branding, Augustus, and Actium was considered the turning point in in kindergarten Roman history. Branding Dissertation. (Dio 51). This was the last gasp of the republic, and saw, oddly enough, an alliance of Octavian with the Roman senate.

Maybe not so odd, since the main characteristics Roman population as a whole was outraged by the creation of an anti-empire, giving the eastern lands away to branding a Grecian queen, Cleopatra. It was only when Antony married, however, that permitted the Senate to declare war. The dismembering of the empire was not a problem, it only was the marriage alliance that roused them to action. Dio here has no mercy on his fellow senators. Octavian as a military leader is laid out in some detail in book 53. He stressed experience over numbers, slow cutting away at his rivals rather than glorious sudden engagements. Being the ward of Julius Caesar paid off. Barack Obama. The naval forces of dissertation, Octavian were smaller, but loaded with former veterans, seasoned soldiers and sailors who made mincemeat of Antony’s larger but less experienced forces.

The very fact that they so quickly abandoned Antony says something about their dedication. The point now was to take the power given to him, and use it wisely. Few thought the republic was worth saving, and, given the divisions in the empire, it was time to heal, and to create a unified state where the solving in kindergarten wealthy would have a check placed on their ambition. (Dio, 53 chapters 1 and branding 2). Octavian feigned a lack of interest in rule, and the Senate sought him out, attempting to convince him of his necessity to the city. He took power at their suggestion and began to appoint governors for the most powerful provinces in the east–Egypt and Syria–and the west, in barack obama essays Gaul. In Chapter 53, Dio deals with the conspiracy against Augustus and branding how this was used as an excuse to begin destroying opposition, something depicted as an unfortunate necessity given the refund karinsky essay former split in dissertation the empire. Unfortunately, the reader is forced to agree with Dio’s assessment, as Roman politics is obama never a smooth game, Dio is convincing and eloquent here. Augustus took over all foreign and domestic roles as Emperor, and created what one might call today a “new order. ” He was, using stealth, slowly concentrating power to himself with the senate’s assistance, but ultimately at their expense. In book 53 (chapters 1 and 2), Octavian is shown taking more and more power, while all the time he posed as a passive participant. His wild popularity with the people made it possible for him to take full power while retaining the branding trappings of republicanism, and it is in tyras essay their ruse that Dio makes the single most famous element of Octavian’s rule.

It is in this description that gave later historians all the ammunition they needed to branding judge the Roman Augustus. Dio writes: In this way he had his supremacy ratified by the senate and by the people as well. But as he wished even so to be thought democratic, while he accepted all the care and characteristics of essay writing oversight of the public business, on the ground that it required some attention on his part, yet he declared he would not personally govern all the branding provinces, and that in the case of such provinces as he should govern he would not do so indefinitely; and he did, in fact, restore to in kindergarten the senate the weaker provinces, on the ground that they were peaceful and free from war, while he retained the dissertation more powerful, alleging that they were insecure and precarious and either had enemies on their borders or were able on their own account to Environmental science begin a serious revolt. His professed motive in this was that the senate might fearlessly enjoy the finest portion of the empire, while he himself had the hardships and the dangers; but his real purpose was that by this arrangement the senators will be unarmed and unprepared for dissertation, battle, while he alone had arms and maintained soldiers (53: 220). Augustus reformed the army, creating a more regular division of of essay writing, men with a regular salary. This was a central reform. He also moved them to the ever porous frontiers, where they could do useful work and, importantly, can be kept out of politics. The Senate was put in its place. It was clearly a second rate entity under the Augustinian monarchy. Being an intelligent statesman, he treated the senate with decorum, and it was almost like the senate was not losing power at all. New offices were created where wealthy supporters of Octavian’s order can take some share of power.

A new bureaucracy was developing where Octavian can staff it with his own friends, crating a new clientele. The provinces were treated well, and the governors were chosen not merely for their support of the new state but for their competence. Client kingships were permitted to continue. He treated the provinces the say he treated the senate. In chapter 17 of dissertation, Book 53, Dio writes: In this way the power of science, both people and branding senate passed entirely into the hands of Augustus, and from his time there was, strictly speaking, a monarch; for monarchy would be the truest name for it, no matter if two or three men did later hold the power at the same time. The name of monarchy, to be sure, the Romans so detested that they called their emperors neither dictators nor kings nor anything of the sort; yet since the final authority for the government devolves upon them, they must needs be kings. The offices established by the laws, it is true, are maintained even now, except that of censor; but the obama entire direction and branding dissertation administration is absolutely in solving accordance with the branding wishes of the tyras essay one in power at the time.

And yet, in order to preserve the appearance of having this power by virtue of the branding dissertation laws and not because of their own domination, the emperors have taken to themselves all the functions, including the titles, of the offices which under the republic and by the free gift of the people were powerful, with the single exception of the dictatorship. He sought to reform the Environmental science morals of the elite, something important for the maintenance of social stability. Branding. He sought to main of essay limit divorces and to reward child rearing, He became a patron of the arts and literature. In book 53, it is dissertation clear that our writer is a fan of Octavian. He explains that the celebrations of his victory and his coming to Volunteering power were based on his own wealth; he refused to use public money to celebrate his victories. At the branding same time, he abolished many new laws that had been made by tyras essay, the triumvirate, which made him more popular, since Antony by this time was loathed in Rome, and the latter’s suicide was considered a loss of minor importance. In chapter 19, Dio writes “In this way the government was changed at that time for the better and in dissertation the interest of refund, greater security; for it was no doubt quite impossible for dissertation, the people to be saved under a republic. ” What is the most interesting is Augustus’ address to the Roman people.

He makes significant points that solidify his rule, he provides a constitution of sorts that would typify the sort of main of essay, state that was slowly coming into being. He first, without surprise speaks of his army reforms, making a stronger and more rationalized force to deal with the frontier problems that will beset Rome until the end of her life. Since Dio well knows of branding dissertation, these problems, he begins here a foreshadowing technique, attributing to Octavian a substantial amount of prophetic insight, of a sort. The army, by being mentioned first in his long speech, shows that army reform was primary in Octavian’s mind, since the loyalties of the army are necessary for problem in kindergarten, any kind of social reform to take place, in fact for any monarch to successfully rule Rome. Then, he speaks of mercy, the desire to dissertation unify the empire and spare the lives of his former enemies. The fact that these two subjects are juxtaposed is significant, since army reform speaks of violence and defense, while mercy, of the opposite. The structure of this speech (one can presume Dio edited some of it) is very telling, and skillfully placed together. Many of them had fled anyway, but the city of Rome itself was to be unified, and again made the heart of the empire. This makes sense since the real reason Antony was hated was is barack desire to create a new Rome in Alexandria. Hence, he is branding dissertation appealing to Roman patriotism, something always central to Dio.

He speaks of giving up his own office, of giving power back to solving the people, with the branding notion, though unstated, that it would be given back to him in trust. He did not want power, so he says, and is even willing to give the peaceful and wealthy provinces to obama essays the senate, while he alone takes the strife-filled ones. The point here is that he will take the provinces that are filled with troops, while giving the Senate wealthy and peaceful provinces, but provinces without any men. Branding. It was a brilliant tactic, met with approval by Dio. He speaks of himself as a lover of peace, and characteristics of essay writing goes through great pains to connect himself to Julius Caesar, the bringer of peace and plenty to the citizens of Rome (and ton of booty from foreign conquest, distributed to the Roman population). The fact that the civil war is over means the society can be unified again, bringing peace back to branding dissertation the strife-torn Roman state. He speaks of cooperation and the unity of all classes within the empire and the city of Rome itself. In order to barack obama essays do this, he says, the ancient laws of Rome should be guarded. The populace is interested, apparently in two things, revolution and tradition.

Opposites? Not according to Dio: he speaks of revolution, he speaks of a radically altered constitution, but he also speaks of the placating of popular opinion by at branding dissertation least using rhetoric that is traditional, and holding that the ancient Roman traditions need to be revived and Environmental science guarded so as to branding ensure the stability of the people and the city. Dio reports Octavian to say: And yet, after all, I feel no hesitancy about Volunteering suggesting to you in a summary way what ought to dissertation be done in each of the leading departments of administration. And what are these suggestions? In the refund essay first place, guard vigilantly the established laws and change none of them; for what remains fixed, even though it be inferior, is more advantageous than what is always subject to innovations, even though it seems to be superior. Next, pay strict heed to do whatever these laws enjoin upon you and to refrain from branding dissertation, whatever they forbid, and do this not only in Environmental science word but also in deed, not only in public but also in private, that you may obtain, not penalties, but honors.

Entrust the offices both of peace and dissertation of war to barack obama those who are the most excellent and the most prudent, harboring no jealousy of any man, and indulging in rivalry, not to advance the private interests of this or that man, but to keep the city safe and make it prosperous (53: 10). Private interest needs to dissertation be rejected, Octavian says. This is barack very important to Dio, since the branding dissertation senate is the very nexus of private interest, and everything that was bad about the old republic. It has proven itself incompetent in the past precisely because it was an refund by fritz karinsky, oligarchy, not an aristocracy. The fact that Dio is dissertation part of this class is telling; he is by fritz no doubt speaking the truth for he breaks rank with his own class to dissertation condemn–at least the old–senate, but clearly praising the new one since it supports the monarchy. As we have said: this senate has been purged many times, and its new members are powerful, royally minded, and need to be brought into the realm of rule, not rejected by it. Hence one can be a senator and be pro-emperor. But it is the old senate that is to be condemned as a oligarchy.

He speaks of treating the provinces well. These provinces are friends and allies of the Roman state, and should not be treated as cash cows. This is Volunteering very important, since the empire is based around a steady stream of revenue from the provinces. His reform of the rule of the provinces is something extremely important to Octavian, and important to the stability of the empire. They need competent and public spirited governors, not self-seeking senators and upper classmen. Peaceful provinces, independent of his plans with respect to the senate, are better for branding, the empire than rebellious ones.

It is important that public spirit be resurrected, it is central to the Roman idea, and Volunteering cannot be destroyed by branding, self-interest and self-seeking. Again, this is a central recurring theme throughout this work, and its influence on later generations of problem, historians is incalculable. The literary effect is dissertation that the empire is a democratically ratified constitution, state and way of political life. The emperor is populist, the senate, oligarchic. They are opposites, literary types, as it were. But not merely literary types, but rather, historic forces that will appear and reappear throughout the history of the west. The people, according to Dio (52, pg. Solving In Kindergarten. 219), demand royal government. Branding Dissertation. They see stability and legal reform–not to mention subsidies–coming from centralized government.

They have had enough of the barack obama division of the dissertation self-seeking politicians, and want the results that they are convinced Augustus can provide for them. Central state power, it seems, is tyras essay only a threat to the oligarchy, to Antony’s former supporters, politicians and senators who want a free playing field for self-enrichment. The people then, demand the royal power be taken in full by Octavian (cf. 53: 12). It is clear, however, theat the senate, whether from loyalty or from fear, ratified the new position of Augustus. Many of them are creatures of Octavian, many simply support him because the branding political wind is blowing in a certain direction. Barack Essays. The are also mollified, as aforesaid, by the notion of having full control over peaceful provinces such as Egypt.

The plan and development of rule is brilliant here, and the brilliance of it is certainly not lost on Dio. Dio has created a literary figure, the stuff of legend, in Octavian. This is not to denigrate his historical credentials, but to understand that, from a dry beginning, Dio has blossomed into a true historical novelist. Creating types, oligarchic self interest, division and patriotism, as well as populism in office, that will themselves become the very vocabulary of the historical profession right up until the 21st century. Dio says, writing from his position many years after the fact, that the royal authority taken and created by Augustus has now “become tradition. ”(53, pg. 59) which is another way of branding dissertation, saying that it has worked, for something cannot become tradition unless it has delivered the main characteristics of essay writing goods that has withstood the test of time and created an even more powerful, peaceful and prosperous Roman state. Branding Dissertation. He clearly states that this new state, created by Augustus and his unprecedented situation having defeated Anthony and preserved the unity of the empire, a unity far better than in the old republic. “Such is the number and nature of the appellations which those who possess the imperial power employ in accordance with the laws and with what has now become tradition. At present all of Volunteering, them are, as a rule, bestowed upon the emperors at one and the same time, with the exception of the title of censor; but to branding the earlier emperors they were voted separately the different times. ” So says Dio in science Book 53. The emperor appears to be even handed, by changing advisors every six months, so as to permit of no factionalism (53, pg 245). Factions more than anything else are odious to branding dissertation the people of Rome, who view Octavian as one who has restored unity, and hence, the Volunteering ability of the state to branding continue to achieve its aims, significantly, after army reform and transportation reform.

The rebuilding of roads is significant, for it is a central service of the Roman state, and this has been left to abandonment during the long period of civil wars and unrest. The roads are also a symbol of barack essays, Roman unity, and dissertation hence, their repair and reconstruction are emblematic of Augustus’ plans and his public image. The repair of the problem solving roads encourages commerce, but, more importantly for the Roman population, they symbolize the unity and strength of the empire. Dissertation. After defeating the Alpine tribes, land in that part of the world, north-eastern Gaul, was given to members of the Roman guard, the personal bodyguard of the emperor. The praetorian guard itself. At the main of essay same time, he sought to give subsidies to the people after the pacification of the Gallic province. Dio writes at branding dissertation the beginning of book 54 that the reign of Augustus was “moderate. ” This means it maintained a mean between dictatorship on the one hand, and slavish populism on the other. Essay. He created, in this sense, a new set of political virtues.

There was no grand campaigns, no tyranny, but there was–without a tear being shed–several more purges of the senatorial body. Much of the beginning of dissertation, this book is dedicated to the decadence of the by fritz essay Senate, of bribe taking and, barring that, servile flattery towards the emperor. Only a few were executed, but the Senate was continually rendered toothless, but could never be abolished altogether. Branding. He reformed jury trials, making trials public, and all deliberations available to the common folk. His moderation is found in the request of the senate–he always make such requests, regardless of Volunteering, his dominating the latter–that Rome make no further conquests. Rome had reached her natural limits, with the branding dissertation understanding that it was now time to rationally govern what the obama essays Romans already had, rather than seeking to paper over incompetent rule with promises of branding, future conquests and the slaves and booty that such conquests provided.

This was an open challenge to the senate, though Dio is rather reserve in developing it as such. He still seeks to maintain the fiction that the senate, though purged, was an independent body. Tyras Essay. , it was not, and its independence was challenged by the demand that rule be one of stewardship, rather than simply continued conquest. The senate later, as Dio well knows, was not up to this challenge. Dissertation. This is what was going on in the city. Augustus administered the Volunteering subject territory according to the customs of the Romans, but permitted the allied nations to be governed in their own traditional manner; and he did not regard it as desirable either to make any additions to the former or to extend the latter by any new acquisitions, but thought it best to be satisfied with precisely what they already possessed, and branding he communicated this opinion to the senate (Dio 54, 9) On page 323, another important piece of legislation is discussed, that against bribe taking. Continual moral reform was as important as anything else in Environmental the empire, abnd both int terms of sexual fidelity, as well as financial fidelity, morals were enforced. Marriage and honest dealing were encouraged, and anyone convicted of taking bribes was given the relatively moderate punishment of branding, being debarred from office for main, 5 years. He sought to continually replace senators and harm senatorial power by decreeing that any wealthy person in the empire is eligible for office.

And even here, if the property qualification was not met with by a competent man, it was provided by the emperor himself. In this way, more and more clients of the king were created, recreating the Roman state, maintaining an oligarchy, but with the dissertation understanding that money was the Volunteering true route to power, not being a part of the formerly closed senatorial class. Here, he could split the upper class over branding the spoils of office. When he had done this, he purged the senatorial body. For the Volunteering members seemed to branding dissertation him to be too numerous even now, and barack he saw nothing good in branding a large throng; moreover, he hated not only those who were notorious for some baseness, but also those who were conspicuous for their flattery. And when, as on the previous occasion, no one would resign of barack essays, his own free will, and Augustus, in his turn, did not wish to branding incur blame alone, he himself selected the refund by fritz karinsky thirty best men (a point which he afterwards confirmed by oath) and bade them, after first taking the branding same oath, choose five at a time, relatives not to be included, by writing the names on tablets (54: 13) The local opposition parties were silenced by victorious missions to Gaul, where the Volunteering endlessly difficult Celtic tribes of the Alpine region were pacified again and branding dissertation again. Science. When things got too hot in the capital, it was easy to leave for a time, and branding earn some socially necessary military victories, always significant in Environmental science creating popularity, though Dio does not make this inference. Though bad in itself, the behavior of the Celtic tribes, described by Dio in branding almost unutterable forms, made the victories over them all the more significant to the new reign. The Celts apparently began slaughtering their Roman captives, and even made daring raids into central Italy, having already taken the fertile and strategic Po valley in the north. These victories provided greater popularity and proved the competence of the new reign, since the Senate, time and again, proved itself incompetent to deal with military disturbances in the western provinces before.

In the process, he mad many new citizens, and granted some cities their liberties under the indirect rule of Rome. Again, all of this was good policy, both for Rome and her allies, but also for building up provincial clients for the new government and system. It is solving in kindergarten precisely in this client building measures that the new system was to last as long as it did, to “become tradition” in the words of Dio. These measures are clearly approved by our historian, as they are the very building blocks of a newly stabilized and just Roman empire. In these cities and re-conquered provinces, he created local forms of government, maintained local customs, and attached them, via the newly reconstructed roads, to commerce with the capital. He provided them with stable currency, which did nothing but stimulate more and more trade and economic development. New classes of elites developed in the provinces which werre basically creates of the branding dissertation empire, for tyras essay, their owned their success to the Roman empire. Hence, granting liberties was doing nothing but cementing them further into the Roman state. This is an issue that Dio returns to again and again.

In a daring move, Dio reports that, as senatorial families, some ancient, had lapsed into poverty, he permitted “knights” or low level soldiers of distinction, to be able to take senatorial posts. Though still a very prestigious position, life as a senator was becoming more difficult, more humiliating and more dangerous,. Hence, even among some of the older senatorial families, there were many who did not want to take seats, and used their financial ineligibility as an excuse. Many lower level soldiers, the branding dissertation Roman knights, were given these posts, making the same a more and more popular body with the population, the army and with the elite in the provinces, many of whom had local bodies similar in composition to the Roman senate, and all basing their legitimacy on the emperor (54- 26). By way of conclusion, by the time the reader is finished with these 10 central books of The Roman History, one comes away with an ambiguous picture.

There is the creation of literary types, with their archetypal virtues and vices: the refund senate, self seeking; the emperor, populist and strong; the people, wanting strong rule, basically virtuous; the army, ever fickle and corruptible. Ultimately, there is only one character in this description: that of the empire itself. All the above types serve the empire in one way of another, some bad, others good. The army’s claim is based on its central role in creating the branding dissertation empire in the first place. The senate seems to have no claim at all, except by claim of descent, a claim made absurd by Dio. Dio ends by implying that the by fritz empire is branding best served by a connection between people, army and emperor, and refund by fritz that the senate is far from the repository of political wisdom it was created to be.

Dio’s style is reserved, occasionally religious, and, in the end, has a powerful belief in fate, though this is far from branding dissertation, blind fate, and in Dio’s treatment, nothing is done by chance. Virtue, and virtue alone, regardless of its specific institutionalization, is central to everything. Man makes his own luck.

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Outstanding Branding Dissertation Topics for Marketing Students

To Bain or Not to Bain….That is the Ultimate Question. Today we continue our firm profile series with a consulting company we know a lot about – Bain – and we’re talking about the branding, insider-insider view. Following a year of globetrotting after undergrad, Jenny Rae joined the youngest of the MBB firms in their Atlanta office. So when we say we have a first-hand perspective – we mean it! We’ve got tons to tyras essay, say, so let’s go ahead and dive in.

Bain Company Employees: 5,400+ employees (3,500 consultants) Bain Co. was founded in 1973 by Bill Bain and 6 other BCG defectors. Their motto, “results not reports,” allowed them to move quickly from a small time player to competing at the top of the game. Bill Bain’s disruptive approach to consulting – essentially, investing in the outcomes of his work – was a core principle to his success. Dissertation? Whereas McKinsey or BCG would approach a client with, “Here’s the analysis we did and the reports to back it up, now go implement it and let’s hope it works,” Bain aligned his firm with the performance of this client, accepting equity in lieu of fixed fees. If the client performed well, Bain Co. Volunteering? would be rewarded accordingly, and vice versa – if the client didn’t perform, no love for branding dissertation, Bain! The firm still proudly has elements of this philosophy in their fee structure. Following a fruitful start in the late 70s and early 80s, including a tripling of staff from science, 1980 to branding, 1986, the firm’s success slowed due to sluggish business conditions, increased competition, and internal infighting. To address the increasingly unstable situation, Bain Co. was incorporated in 1985 and an Employee Stock Ownership Plan was established. This allowed the firm’s senior partners to begin borrowing against their equity for cash, and soon, debt began to squeeze the Volunteering, firm, eventually choking it into a state of branding dissertation, emergency.

Enter Mitt Romney. Romney joined Bain Co. in Volunteering 1977 after obtaining his MBA at Harvard. A few years later in branding dissertation 1984, Romney co-founded and led the spin-off Bain Capital, a completely separate company yet with close ties to Bain Co. Needless to say, Romney was a smart guy who knew a thing or two about finances. So when Bain Co. found itself under financial duress, they asked Romney to rejoin and lead Bain Co. as interim CEO. Long story short, Romney turned the company around in a brief year and left a lasting impact on how the firm was to operate moving forward.

In 1993 another milestone occurred. The head position at the firm, the CEO, was split into 2 roles – Worldwide Managing Director and problem solving Chairman of the branding, Board. Bain’s current Chairman, Orit Gadiesh, was appointed in 1993 – the firm has known no other Chairman since the role was created. When the dotcom bubble burst, Bain managed the economic slowdown by Environmental investing in leadership, internal promotions, and key external hires. Branding Dissertation? They weathered the storm, and by 2007 had expanded to 37 offices worldwide. The firm’s growth was facilitated by its evolution from a generalist approach, where it served only 1 client per industry, to an approach that allowed the firm to work with a broader range of clients. While Bain’s strategic hires have given the firm a much-needed boost to Volunteering, its profile, they still don’t have the branding, depth of obama essays, experience that McKinsey and BCG tout. So they use other measurements to branding, attest to Volunteering, their expertise – like their famous 4:1 chart showing how Bain clients outperform the market by 4 times. The chart is literally presented at every recruiting presentation and in many internal meetings, as well as on key client pitches. Thanks to Romney’s 2012 presidential campaign which brought “Bain” to front and branding center stage, there’s some confusion about the history of the companies – Bain Co. Refund? – the management consulting firm – and Bain Capital – the private equity firm.

A lot of people don’t understand the dissertation, difference. Part of what makes it confusing, apart from the name, is that Romney was a party to both. Main Characteristics Of Essay? He joined Bain Co. as a consultant back in the 70s, then co-founded a spin-off called Bain Capital with a few other guys in 1984. Then when Bain Co. needed a financial facelift in the 90s, Romney came back as interim CEO to get them back on branding, their feet. The two organizations are separate entities with no sharing of governance or ownership, but there are some ways they interact . For instance, as one of their perks, Partners at tyras essay Bain Co. have the option to invest in the funds that Bain Capital raises without adhering to standard minimum buy-ins. Dissertation? Normally, there would be an outrageous sum ($10M ballpark) required to buy into a fund like that, but Bain Co. Partners get in just by being Bain Partners. And they can make a heck of by fritz karinsky, a lot of money this way – 100%+ YOY returns were not uncommon in the mid 2000s. In addition, Bain Co. does a lot of consulting work for Bain Capital . Let’s say Bain Capital is dissertation thinking about buying Starbucks.

They might hire Bain Co. to Environmental, perform market research on the future state of the coffee market to inform the go/no-go decision and bid price. The company is headed not by dissertation a sole CEO, but by 2 positions – the Worldwide Managing Director and problem solving the Chairman of the branding, Board. Below that, there are 3 Regional Managing Directors for the firm’s business regions – The Americas, Asia Pacific, and EMEA. After that, Bain’s organization is typical of the top consulting firms – they hire undergrads as Associate Consultants (ACs) who work for 2-3 years before exiting or pursuing an MBA. If you’re hired as an MBA, you enter as a Consultant and rise from there to Case Team Leader, Principal, then finally Partner (assuming all goes well.) It’s a typical up-or-out system, with more focus on the up. Bain used to utilize a 50-50 staffing model, where consultants were assigned to 2 projects at the same time. The idea was that staff would always be at least 50% utilized. In seasons of intense growth, however, the staffing model was unsustainable. Consulting utilizes a business model that promises clients 110% effort on any project, so when an problem Associate Consultant or Consultant became a shared resource between 2 Managers both expecting 100%, internal warring became inevitable. When the branding, firm decided to move towards a 100% model – 1 project per AC or Consultant – everyone was happy.

There are 2 areas that drive the majority of main of essay writing, Bain’s business. More than 40 percent of Bain’s work involves major business/IT transformation, not too surprising in our technology-driven world today, but surprising in light of the fact that Bain rarely does implementation work related to dissertation, IT—they are focused on the strategy and essay pass off implementation to other firms with lower per-month price points. Another 25 percent of the dissertation, firm’s global business comes from private equity consulting, where the firm commits over 400 consultants to its clients. Interestingly, Bain’s private equity practice is karinsky more than 3 times larger than that of the next-largest consulting firm serving private equity funds. Here’s a complete breakdown of the practice areas at Bain: Strategy Performance Improvement Private Equity Customer Strategy Marketing Organization Mergers Acquisitions Information Technology Corporate Renewal. In terms of Industries, they pretty much cover the gamut—but have broader practices than McKinsey and BCG do: Automotive Chemicals Consumer products Energy and utilities Financial services Healthcare Industrial Machinery Media Mining Nonprofit Public Sector Higher Education Retail Technology Telecommunications and Transportation services. Because each office at Bain focuses on developing a core client base in its local/regional area, what you’ll work on branding dissertation, as a consultant – both in tyras essay terms of practice area and industry – is sometimes skewed towards the industries and dissertation clients represented in the region. Overall, Bain has 50 offices in 32 countries. The firm has mega offices in Boston, SF, and London with a growing presence in Europe, Asia, and SE Asia.

In fact, they now have more offices in Europe than in any other region. Revenues from Continental Europe also exceed both the other regions. Currently, over half of the firm’s revenue comes from outside North America – witnessed by obama the growth in global offices after 2000. To give you an idea of their growth in just the dissertation, last few years, Bain opened offices in in kindergarten Dubai, Frankfurt, Kyiv, and Moscow in 2007, Buenos Aires and Copenhagen in 2008, Oslo and Mumbai in 2009, Houston in 2010, Perth, Rio de Janeiro and Istanbul in dissertation 2011, and Warsaw in 2012. Environmental Science? They also have a new pilot office in Washington, D.C.

As an undergrad, you’ll join the firm as an Associate Consultant and work towards the position of branding, Senior Associate Consultant in your first 2 years. You’ll have access to Environmental, great training and mentorship opportunities to help get you there. If you come in as an branding MBA grad, you join as a Consultant and from day 1 are trying to prove yourself as Manager material. Again, you’ll be provided with exceptional training material and help and by fritz essay encouragement along the way at branding Bain. We’d be remiss if we didn’t share a very cool career development opportunity Bain provides its junior staff that other firms don’t: a 6-month externship period to try out another job, offered to ACs and Consultants after they’ve completed their first 2 years. Science? You can spend 6 months at a Bain office abroad or do an branding externship at another company (e.g., work at problem a start up in Silicon Valley or a global auto company in China). If you’re not already in one of the mega-offices, you can also do a private equity rotation with Bain’s PEG (Private Equity Group) or with Bain’s non-profit arm, The Bridgespan Group.

Of course, you have to dissertation, return to Bain afterwards – but what a cool option, right? It’s intended to problem, satisfy the desire top performers have to try out other cultures and branding dissertation roles, without closing the door to return to Bain. Solving In Kindergarten? And even if the return weren’t mandated, most return willingly – happy to get back to the high compensation, fast pace and fun colleagues Bain boasts. A Bain alum doesn’t have quite the branding, same street cred as a McKinsey alum, but the opportunities after exiting are similar. One thing that’s a little different with Bain – a lot of Bainees are hired by private equity firms when they decide to leave the firm. Main Of Essay? Those with PE experience are especially sought after.

You also have access to opportunities that are available within the rest of the dissertation, company, especially if you’re in a mega location. You can explore the firm’s non-profit branch, The Bridgespan Group, for example, or non-client-facing roles within the firm, like marketing, HR, or recruiting. Here’s a list of notable Bain alum: Kenneth Chenault, CEO of American Express Gary Crittenden, CFO of Citigroup, Monsanto and Sears John Donahoe, CEO of eBay Meg Whitman, CEO of Hewlett Packard Mark Pincus (Bain Intern), Founder and CEO of Zynga Jonathan Kraft, President of the New England Patriots Mitt Romney, Former Governor of Massachusetts, co – founder of Bain Capital, 2012 Republican nominee for President of the United States Vivek Paul, Partner at by fritz Texas Pacific Group, former CEO of Wipro Javed Ahmed, Chief Executive of Tate Lyle Jeffrey Zients, Chief Performance Office, Executive Office of the President of the U.S. So what’s it like to be “Bainees”? Well, the fact that the firm has a band (The Bain Band) that makes up its own lyrics to perform songs like Sweet Child of branding, Mine and Brown Eyed Girl at corporate events should tell you something (use the refund essay, links to watch!).

Without a doubt, Bain is dissertation known as the “frattiest” of the top 3 firms. They know how to enjoy a beer in the office on Fridays—and while this is Volunteering essential to branding, recruiting success, the tyras essay, firm has had to become more formal in the past 10 years to avoid losing its mystique and prestige. Local office culture is a huge draw at branding dissertation Bain. Connectivity, camaraderie, and conviction are common themes that draw new recruits to the firm – many cross-offers select Bain because they just end up loving the people they meet. The local office is barack so core, in fact, that Bainees are less connected across the globe. Enter events like “Bain World Cup”—a weekend-long soccer tournament in the fall that is characterized by plenty of booze, lots of dancing and a bit of the world’s favorite pastime. Bainees are creative, entrepreneurial, and quirky. They naturally think outside the dissertation, box and tyras essay they’re willing to risk everything—a core trait demonstrated by Bain’s near-failure followed by branding its rapid rise to the top and continued global expansion. Problem In Kindergarten? In fact, we hired a guy wearing pink seersucker in his interview, just going to prove that Bainee clothes are even more colorful than a typical McKinsey-ite or BCG-er (obviously, he was instructed to put the outfit away before his first client interaction!).

Bain’s logo, the compass, celebrates the firm’s “true north” philosophy. “True North is our focus on client results—even when it means recommending actions that senior management might not want to hear.” Whereas the large consulting houses who dominated the scene before Bain seemed to branding dissertation, justify decisions that had already been made – like supporting a CEO’s opinion in front of the BOD – Bain started telling people what needed to happen, even if it wasn’t what the main characteristics of essay writing, client wanted to branding dissertation, hear. Travel with Bain runs on a 4-days-a-week schedule with Fridays in the home office. Because Bain has a local staffing model – each office develops a core client base in its local/regional area. Even more importantly, you’re always staffed on teams from your local office. Tyras Essay? You travel less than you would with, let’s say, Deloitte. You won’t need to travel half-way around the world to meet up with your team or work for the client – at Bain, much of your work can be done from the office. If you want to travel every week, you may or may not get that opportunity at dissertation Bain. If you’re getting into tyras essay, consulting because you want to see the world, Bain might not be your #1 option—although you’ll still have plenty of opportunities to see glorious places from Pascagoula, MS to Milan on the company dime.

BAIN COMPANY INTERVIEWS AND RECRUITING. Interviewing at Bain is dissertation fairly straightforward. First round usually consists of 2 interviews. Second round will have 2-3 total interviews. Characteristics Of Essay? Bain generally doesn’t do any screening round interviews like the branding, PST at McKinsey, unless they’re testing for English proficiency in non-U.S. Tyras Essay? offices. At the advanced degree level, Bain hires almost exclusively from top-20 MBA programs. The exception is the odd JD or JD/MBA – they do look at a select few top 10 programs in U.S., but the branding, positions that are open to those schools are very competitive and require as much or more business understanding as the main of essay, MBA roles do.

Bain hosts informational sessions at dissertation Bain target schools – key opportunities for face-time with recruiters and consultants. Problem Solving? Get your resume ready before you go – there’s nothing worse than showing up unpolished or unprepared. If you need help, learn about our resume editing service or email us. Bain publishes names of their recruiters on their websites, so they’re easy to find and easy to contact. However, contrary to Deloitte, getting in good with a recruiter won’t help your application at Bain. Recruiters ARE great resources, however. They can tell you how things work and everything you need to know about dissertation, recruiting timing.

If you’re a high potential candidate, they can even connect you with someone to talk to science, at the firm. Networking for a position at Bain, however, is dissertation better targeted directly at the professional consulting staff, as opposed to recruiters. What’s the best way to get to know Bain consultants? Here are 3 ways you can connect with them: Attend your school’s career events – fairs, interview days, coffee chats, etc. – and introduce yourself. Make sure you’re prepared with a polished resume and cover letter. Essays? Contact a member of dissertation, a Bain diversity group that you are interested in (more on diversity groups below).

Apply for refund karinsky essay, a Bain internship. Meet consultants on the job and set yourself up for a return offer. Bain is very unlikely to hire someone off cycle – their recruiting system just doesn’t accommodate it and it’s not a priority for them. Branding? There are always exceptions, though. Science? Here are 3 ways to branding, break into Bain off-cycle : You went to a target school but took a year off to travel the world or do something else super interesting. Barack Obama? You can apply through your school’s office during regular recruiting cycle, even though you’ve already graduated. Dissertation? You have experience with a global Fortune 100 company. You worked in banking.

Are you an undergrad, MBA or intern who’s interested in barack obama working at Bain Company, but you don’t know how much you’ll make? Check out our latest Management Consulting Salaries post to branding dissertation, find out! Networking inside diversity groups at Bain is a huge bonus. Karinsky Essay? They provide a forum for people with a shared interest or background and make for great conversation starters if you’re trying to break in. Here’s a list of the main groups offered at Bain: Vault ranked Bain #1 Best Consulting Firm for branding dissertation, Diversity, based on how consultants scored the diversity of Volunteering, their own firms with respect to women, minorities and branding LGBT. Now that’s saying something. We’ll wrap up with some quick links to all the Bain articles on the MC site, as well as Twitter handles, key reading for Bainees and characteristics of essay writing Bainees-to-be, and more. Enjoy! The Ultimate Question 2.0 Profit from the Core The Breakthrough Imperative Decide Deliver Repeatability Bain Insights Fortune article from 1987 – great historical perspective and photos from the 80s.

Great stuff! Very interested to read about Booz and BCG. When should we expect those? Booz is coming up in August. Dissertation? BCG went up in May! Thanks for being a value reader of characteristics of essay, MC.

Just curious: what does an MBA hire receive for vacation time in branding dissertation their first year?

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Add or change sources, citations, and bibliographies. Before you can add a citation, a works cited list, or a bibliography, you must add a source to branding dissertation your document. A works cited list is a list of sources, usually placed at the end of a document, that you referred to tyras essay (or cited) in the document. A works cited list is different from a bibliography, which is dissertation, a list of sources that you consulted when you created the document. After you add sources, you can automatically generate a works cited list or a bibliography based on that source information. Each time that you create a new source, the source information is saved on your computer. You can use the Source Manager to find and reuse any source that you have created, even sources in other documents. Science! Citations are parenthetical references that are placed inline with the dissertation, text. Citations are different from footnotes and endnotes, which are placed at essay, the bottom of the page or end of the document. The source information stored in the Citations tool or Source Manager can be used to create citations, a works cited list, or a bibliography. However, you cannot use the information in the Citations tool or the Source Manager to create footnotes or endnotes.

For more information about branding templates for various styles, such as APA style, visit the Office for main characteristics writing, Mac templates web site. Step 1. Add, edit, or remove a source. Dissertation! To add a citation, a works cited list, or a bibliography to refund by fritz karinsky essay your document, you first add a list of the sources that you used. Add a source by using the Source Manager. The Source Manager lists every source ever entered on your computer so that you can reuse them in any other document. This is dissertation, useful, for example, if you write research papers that use many of the same sources. If you open a document that includes citations, the sources for tyras essay, those citations appear under Current list . Branding Dissertation! All the sources that you have cited, either in previous documents or in the current document, appear under Master list . On the problem solving, Document Elements tab, under References , click Manage . At the bottom of the Citations tool, click , and then click Citation Source Manager . On the dissertation, Type of Source pop-up menu, select a source type. Complete as many of the fields as you want. The required fields are marked with an asterisk (*).

These fields provide the minimum information that you must have for a citation. Note: You can insert citations even when you do not have all the publishing details. If publishing details are omitted, citations are inserted as numbered placeholders. Then you can edit the sources later. You must enter all the required information for a source before you can create a bibliography. When you are finished, click OK . The source information that you entered appears in tyras essay, the Current list and Master list of the branding dissertation, Source Manager.

To add additional sources, repeat steps 3 through 6. The source information that you entered appears in the Citations List in the Citations tool. Barack Essays! Edit a source in the Citations tool. You can edit a source directly in the document or in the Citations tool. When you change the branding dissertation, source, the changes apply to all instances of that citation throughout the document. However, if you make a manual change to a particular citation within the Environmental science, document, those changes apply only to that particular citation. Also, that particular citation is not updated or overridden when you update the citations and bibliography. On the Document Elements tab, under References , click Manage . Branding Dissertation! In the Citations List , select the essay, citation that you want to edit. At the bottom of the Citations tool, click , and then click Edit Source . Branding! Make the changes that you want, and then click OK . Obama! If you see a message that asks whether you want to save changes in both the dissertation, Master list and the Current list, click No to change only the current document, or click Yes to apply changes to the source of the citation and use it in other documents. Remove a source from the Citations List.

Before you can remove a source from the Citations List, you must delete all related citations. In the document, delete all the citations associated with the source that you want to remove. Essays! Tip: You can use the dissertation, search field to locate citations. Problem Solving! In the search field , enter part of the citation. Dissertation! On the Document Elements tab, under References , click Manage . At the bottom of the Citations tool, click , and then click Citation Source Manager . In the Current list , select the source that you want to remove, and then click Delete . The source now appears only in Volunteering, the Master list. Note: If the Delete button is unavailable, or if you see a check mark next to dissertation the source in the list, there is still at least one related citation in the document. Delete all remaining related citations in the document, and then try deleting the source again.

The source that you removed no longer appears in the Citations List . Step 2. Insert, edit, or delete a citation (optional) Insert a citation. In your document, click where you want to insert the citation. On the Document Elements tab, under References , click Manage . Tyras Essay! In the Citations List , double-click the source that you want to cite. The citation appears in the document. Add page numbers or suppress author, year, or title for a specific citation. Use this option to make custom changes to a citation and keep the ability to update the citation automatically. Branding! Note: The changes that you make by using this method apply only to Volunteering this citation.

Click anywhere between the parentheses of the citation. A frame appears around the citation. Click the arrow on branding dissertation, the frame, and Volunteering then click Edit this Citation . Add page numbers, or select the Author , Year , or Title check box to dissertation keep that information from showing in the citation. Obama Essays! Make manual changes to a specific citation. If you want to change a specific citation manually, you can make the citation text static and edit the citation in any way that you want. After you make the text static, the citation will no longer update automatically. If you want to make changes later, you must make the dissertation, changes manually. Click anywhere between the parentheses of the problem solving in kindergarten, citation. A frame appears around the citation. Click the arrow on the frame, and then click Convert Citation to Static Text . In the document, make the changes to the citation.

Delete a single citation from the document. In the document, find the branding dissertation, citation that you want to delete. Main Characteristics Of Essay! Tip: You can use the search field to branding dissertation locate citations. In the search field , enter part of the citation. Characteristics Of Essay Writing! Select the whole citation, including the parentheses, and then press DELETE . Step 3. Insert or edit a works cited list or a bibliography. A works cited list is a list of all works you referred to (or cited) in your document, and is typically used when you cite sources using the MLA style. A works cited list differs from a bibliography, which is a list of all works that you consulted when your researched and wrote your document. Dissertation! Insert a works cited list or a bibliography. Writing! In your document, click where you want the works cited list or bibliography to dissertation appear (usually at the very end of the document, following a page break). Essays! On the Document Elements tab, under References , click Bibliography , and then click Bibliography or Works Cited . Change a works cited list or a bibliography style. You can change the style of all the citations contained in a document's works cited list or bibliography without manually editing the style of the citations themselves.

For example, you can change the citations from the APA style to the MLA style. Branding Dissertation! On the View menu, click Draft or Print Layout . On the Document Elements tab, under References , click the Bibliography Style pop-up menu, and then click the style that you want to change the bibliography's references to. Volunteering! All references in branding, your document's bibliography change to the new style. Update a works cited list or a bibliography. If you add new sources to the document after you inserted the works cited list or bibliography, you can update the works cited list or bibliography to include the new sources. Click the works cited list or bibliography. A frame appears around it. Click the Environmental science, arrow on the frame, and branding then click Update Citations and Bibliography . Convert a works cited list or a bibliography to static text.

Word inserts a works cited list or a bibliography as a field. The field frame indicates that the works cited list or bibliography was created automatically from the sources in the document. The frame enables you to convert the field into tyras essay static text and edit it as you would any other text. Note: If you convert a works cited list or a bibliography to branding static text, you cannot use Word to automatically update it. Instead, you must delete the works cited list or bibliography and problem in kindergarten then insert a new one.

Click the branding, works cited list or bibliography. A frame appears around it. Click the arrow on the frame, and then click Convert Bibliography to tyras essay Static Text .

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